It’s Wendy here with your Momentum Monday Golden Nuggets.

As a Business Coach, helping heart-centered experts like you to become sought-after, well-paid experts is what I’m passionate about! 

So I’m excited to share some quick tips to boost your momentum.

If you want to have an impact-driven and profitable business, there are Three areas to improve: 

Mindset/beliefs

Strategy

Implementation/action plan

This week’s Monday Momentum is all about pricing …

Imagine feeling excited to tell a potential client how much you charge –

and having them excited to pay you!

Here’s how:

Mindset & Beliefs:

Everyone’s beliefs around money are deep in the subconscious and easily undetected. 

And because of that it’s easy to feel conflicted and confused about what to charge your clients.

What can they afford?  What’s too much?  What’s too little?

Here’s a quick way to reveal some of the beliefs that are driving your pricing:

1) Write down your current rate or fee: “My <program/offer> is $___”.

2) Then cross out that number and write down double that amount. 

What thoughts come up when you read that new amount?  Challenge yourself by asking for the evidence to support that thought.

Here’s an easy strategy to help shift your mindset from scarcity and uncertainty to confidence and expansion…

Strategy:

When you’re thinking about what to charge your clients, don’t think in terms of hourly fees – that’s when the money stories get triggered – both in you and in your potential clients.

Have you ever worked with someone who charges by the hour?  It creates instant stress – for both you and the expert, right?  Time and money scarcity get triggered! So don’t create stress – that’s not who you are!

Instead, think outcomes.  What is your client able to do, be, or have after working with you?  Picture their new real-life experience.  And the positive ripple effects on those around them.

No doubt in my mind that you're making a profound impact! 

Now, ask yourself what’s that new reality worth? 

Do you feel the expansion, excitement, and confidence about the value you deliver?

Now let’s carry that forward into the next critical area…

Implementation / Action Plan:

Let’s put your new mindset and strategy into action!

Here’s the easiest way to have new clients happy to pay you premium rates: outcome-based packaging.

Packaging in this context is the way you describe your service. 

But don’t fall into the biggest trap most experts fall into: talking only about their process.

Yes, your process is important – it’s a big part of how you help your clients achieve their results.  But it’s not the primary reason people will hire you.

People are excited to hire you when they know that working with you gets them what THEY want. 

So package your service in a way that illuminates and showcases the real-life outcomes of working with you. 

It’s not a series of 6 sessions, right?  It’s the outcome or real life transformation that happens as a result of those six sessions.  

For example, waking up Monday morning feeling rested and confident about the week ahead.  Make sense?

And extra for experts – make sure to illuminate the outcomes that matter most to your ideal clients!

You’re going to be hearing that from me a lot!  “What matters most to them?”

Over the past Seven years of coaching hundreds of coaches and healers, I know that building a successful business that fuels your passion is not easy.

You were not born with these skills and even if you've been through certification, building a successful business takes added skill-building, accountability, and mentorship.

And I'm here to support you in your journey.

Cheers to the ripple effects of you and your work! I believe in you!

Wendy